Zsuzsa Kecsmar is the Co-founder and Chief Strategy Officer of customer loyalty platform ANTAVO.

Previously listed by Forbes as one of Europe’s top 100 female founders in tech, Zsuzsa has worked with some of the world’s biggest brands, providing the technology to their customer loyalty programmes.

Over the last 10 years Zsuzsa has scaled the business up with the help of her co-founders and loyalty experts and she joins Louisa “Wizzi” Magnussen today to share the secrets of customer loyalty with small businesses and entrepreneurs.

This is The Business of Customer Loyalty…