Ben Avis is a Greentech entrepreneur from Surrey and Founder of Treea, the world’s first Sustainability-Pegged Rewards platform.

As a B2C model, Treea pays you money back when you buy from decarbonising brands. The lower their carbon emissions, the greater your reward.

Pre-launch pages are live at, and the main platform is scheduled for launch in Q4 2023. Treea has a growing number of global fashion brands already on board, including: Gant, FILA, Allbirds and NA-KD.

After a decade in finance as a deal maker in exchange-traded debt securities, Ben decided he needed a new and more purposeful mission.

In the shower one morning, it dawned on him that the Climate Emergency wasn’t enough of an emergency to enough people, and he wanted to find a way to make it so.

Given his professional background, his natural first question was: could people be paid to be greener?

This is The Business of Sustainability-Pegged Rewards…