Peter Birch is a Company Director at MetaOptima, creating intelligent technology to help doctors detect and treat skin cancer, and Company Director of the Medical Software Industry Association (MSIA), representing the software vendors of the healthcare industry in Australia.

Based in Sydney, Australia, in 2021 Pete left his full time role as a senior executive to run his business full time.

He’s also the creator and host of Talking HealthTech; a podcast and membership community for people passionate about connecting and learning about the effective use of technology in healthcare.

Peter joins Louisa “Wizzi” Magnussen discuss the Business of Health Technology…